Creative Rebranding of Oregon State University's Logo
Final logo Illustrator
Process of creating the final logo. This idea started as the shape up at the top left. It is an outline of the stairs in the Student Experience Center (SEC) on campus. The idea behind it was this rebranding was bringing the students more into their integral design, thus using an iconic area dedicated to the students made sense. Experimentation to find the best use of the shape went from distorting its form, finding the right orientations, the correct colors to use, and then how to embed the typography into the logo itself.
Potential Promotional Poster Illustrator, 11x17 in.
